a series or number of things, written, spoken or imagined
FEARS:
* too much work
* I don't want to face the list
* waste of time
What does it look like when I am doing it? (rewards)
* I am committed
* it is worth it
* looking at the things on the list
* seeing the relationships
What does it look like when I am not doing it? (costs)
* afraid to look at
* lazy
* unrealistic expectations
* inaccurate results
What are the benefits?
* efficiency
* accuracy
* organization
What is the truth?
* this is useful
What is the illusion?
* this is not necessary
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