principle of "MESSAGE"

a communication, set of ideas

FEARS:

* wrong message
* they won't like it/me
* I don't believe in it

What does it look like when I am doing it? (rewards)

* sobriety
* helpful
* doing the work not results
* assuring the survival of the message

What does it look like when I am not doing it? (costs)

* lazy
* denial
* uncaring

What are the benefits?

* recovery
* helpful to all and oneself
* dedication

What is the truth?

* this works

What is the illusion?

* they can find out for themselves